Flawless Digital Magazine
Last April 2012, Flawless launched an online magazine on issuu.com to replace the brand’s monthly newsletter. Aptly named “Flaunt,” the digital publication is intended to be Flawless’ signature online editorial habitat.
Flaunt is an extension of Flawless, with Flaunt, beauty became accessible to everyone. From beauty tips courtesy of Flawless’ acclaimed roster of Skin Professionals to stories of human interest, the publication aims to improve the quality of life people have by giving them the tools they need to achieve the most beautiful expression of themselves.
Unlike their newsletter before, only people subscribed to that we’re the one who can access it, but most of the time, subscribers tend to ignore or delete it after seeing in the mail. Newsletters, lacks impact, unlike with a digital magazine they can have a wide array or readers, it’s more fun to read, appetizing in the eyes because of the bigger pictures and the fact that it is more accessible since you can read it anytime of the day.
Flawless Facebook Page
In its efforts to better connect with its target market, Flawless recently revamped the way they interacts with the rest of the online community.
Known for introducing ground-breaking aesthetic concepts to Filipinos, Flawless makes another first as it revamps the brand’s communication tone in an effort to “speak the language” of its market.
Flawless, as seen in their Twitter and Facebook accounts, now uses a more humble and personal voice to interact with their audience. One more thing is that they have a 24-hour rule which means that they will respond to your queries within 24-hours most especially during weekends and even holiday, I noticed that during holidays, their sites are still active and they are still posting photos and updates every now and then, maybe because this period of time are the time where netizens are active.
Flawless new website layout
With more and more companies enhancing their digital presence, Flawless has also implemented new improvements in its website to extend its products and services to more netizens.
This was the first time they revamped their site after it’s launched 2 years ago, more like refurnishing their home. Just like the wonderful experience they give to their customers after every visit, they want to give them the same experience after entering their site as well. They want their site to improve not only the aesthetic aspect of the space but as well as to make it more functional and to reflect their personality.
Adding more value to its revamped look, the new website serves as a goldmine of information for beauty and wellness aficionados. It hosts Flawless’ full line of first-rate products and services including its revolutionary four-way slimming and body sculpting program, Shape & Sculpt. A separate section is dedicated to highlighting the brand’s franchise program. They want their site to be the reflection of what they stand for.
They want their new site to serve as a portal where people can go and schedule consultations, look for solutions to their skin problems and make purchases.
The website design, navigation and sections were mapped out to reflect the mindset of someone looking for information on a certain product or service and ready to make a purchase decision.
They want to make it easy and convenient for their patients to look for what they want may it be product information, how a particular service is done, nearest clinic location, inquire about franchising or simply to book an appointment with the clinic
Moreover, One of their site’s highlight is the e-commerce, which allows Filipinos abroad to purchase their products.
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